Mila Zhurova conсept agency
Public Talk Cocktail – the Theory of Generations
On December 11, 2019 penthouse of the elite housing estate Tverskaya Residence with the stunning view of the capital center was the venue of the second event of the club project "Heirs of the 21st Century. Version 3.0" focused on the theory of generations. The event was attended by 180 invited guests.
On Christmas eve a festive Public Talk Cocktail was held at which discussion was focused on the theory of generations, influence of representatives of X, Y and Z generations on nascent culture of property inheritance in Russia, appearance of family business dynasties and new attitude to family values.
Evgenia Shamis, founder and CEO of Sherpa S Pro (until 2013 – Personnel Touch), founder and project coordinator of Ru Generations "Theory of Generations in Russia" acted as the invited speaker.

The Christmas cocktail was accompanied by a unique exhibition of famous candy sculptures by Lawrence Jenkell from France, one of the most popular artists in the contemporary art market.

Partners of the event:

Park du Cup d'Antibes - an elite residential community on the Côte d'Azur on Cap d'Antibes with luxurious apartments and penthouses.

Lamborghini Moscow (Avtodom JSC) - official Lamborghini dealer which presented Lamborghini Urus – one of the world's fastest SUVs.

Jewelry House Natasha Libelle – who showed unbelievably tender and sensual jewelry collection. The founder and mastermind of the House Natalia Shumakova, hereditary jeweler, elegantly uses colored gems in her ornaments.
Electrolux – their fireplaces created a New Year's atmosphere.

Electrolux – their fireplaces created a New Year's atmosphere.

Onegin Vodka – they treated guests to cocktails prepared according to special aristocratic recipes.

Laser cosmetology clinic Laser Jazz.

Компания Bravo Trade, угощавшая весь вечер гостей изысканными винами.

Strategic partner of the eventPBS Pride – an expert group working in social psychological engineering of persons and organizations.

Special thanks to my art partner Olga Daniele and OXE Capital for presenting an incredible exhibition of famous candies from Lawrence Jenkell.

Club project Heirs of the 21st Century. Version 3.0 opened on April 22 will include 8 – 9 events in 2020 and will represent a closed community involving representatives of successful Russian business dynasties. During one of the first events in 2020 the guests will be presented with personalized membership cards which entitle the bearer to attending club events and access to Program of Special Club Privileges.

The author of the idea – Mila Zhurova.

The event was organized by Mila Zhurova Concept Agency.