Mila Zhurova conсept agency
Luxury Discovering Cocktail
Public Talk with Gennady Iosefavicius

The evolution of luxury as a new trend
In the luxurious interiors of the Baccarat Cristal Room
On October 28, the most elegant event of the autumn season 2020 took place in the luxurious interiors of the Baccarat Cristal Room - a luxury discovering cocktail dedicated to the theme of the Evolution of Luxury.

It is no coincidence that we chose the most sophisticated restaurant in the capital, representing the famous French brand Baccarat with a 250-year history.

Baccarat crystal adorned the tables of famous royals - Louis 18, Charles 10, Napoleon 3 and Louis Phillipe.

And for the Russian emperors and members of their families, who often ordered Baccarat crystal, a separate furnace was even allocated at the manufactory in Lorraine.

Now famous brands prefer unique collaborations, creating new products and giving a new experience.

We talked about how luxury evolves while remaining itself to the utmost with our guest speaker, a travel journalist, hedonist and a person who really knows almost everything about luxury - with Gennady Josefavichus.

Also that evening, guests received a unique experience from Chivas Regal, partners and friends of the club "Heirs of the 21st century. Version 3.0 "- the famous Scotch whiskey, which is a symbol of luxury and success.

Immediately after a vivid story about the history of luxury on the example of the lifestyle of famous royals, the guests, under the strict guidance of the Chivas Regal brand ambassador Andrey Saykin, learned how to create their own personal blend of whiskey in Baccarat crystal glasses.

The partner of the evening was Rosbank L'Hermitage Private Banking, representing the bank's business line of working with wealthy clients.