Mila Zhurova conсept agency

The Art of Collecting: the ability to create art collections that are inherited
Public Talk Cocktail with art expert Liza Savina
At Casa Ricca Expo premium design center
On December 23, 2020, in the space of the unique design center Casa Ricca Expo, the last New Year's Eve Expert Lounge Cocktail No. 6 in 2020 from the club "Heirs of the 21st century. Version 3.0", dedicated to a topic that excites everyone who is at least a little interested in art - the topic of art collecting.

The guest speaker Liza Savina, curator, lecturer, art critic of Afisha and Time Out magazine, and former gallery owner at Savina Gallery spoke about this vividly and expertly. Included in the top 100 main people in Russian art according to The Art Newspaper Russia.

The key partner and, at the same time, the co-organizer of the event was the famous Italian brand Visionnaire. The guests of the evening were given a unique opportunity to be the first to touch the new masterpieces of Italian design from the Beauty collection in the flagship salon of the brand. In the format of a video message to all those present, the new product was presented by Visionnaire CEO Leopoldo Cavalli. According to the creators of the collection, Beauty is a rethinking of the concept of "luxury", going beyond the simple possession of expensive things. Interior items are timeless, seductive with their beauty and able to tell an amazing story.

A special pre-New Year's tasting performance, accompanied by a bright Public Talk from partners and friends of the club "Heirs of the 21st century. Version 3.0" - by Pernod Ricard, was the presentation of one of the oldest cognac houses Martell and the oldest champagne House G.H. to the guests of the evening. Mumm.

Two new positions were presented at the event - Martell XO in a new, more concise look, as well as G.H. Mumm Grand Cordon, which was designed by the famous British designer Ross Lovegrove - a preacher of "organic essentialism".

The highlight of the drinks program was the specially aged Martell Cohiba cognac, created especially for the cigar pair. A unique cognac, which contains hundreds of spirits from the region's most premium cru.

The partners of the event were:

Visionnaire Moscow is the flagship salon of premium Italian furniture, which presented a new exposition of exclusive furniture and accessories from the Beauty art collection.

Сasa Ricca Expo is a unique premium class design center, 6000 m2 in the heart of Moscow. The site houses 16 flagship salons of famous Italian furniture brands, showrooms, art galleries, spaces for business meetings and private meeting rooms, a VIP cinema and a restaurant.

Insurance company PARI is a club-type company. Provides insurance services for personal property, antiques, exclusive and rare cars, small aircraft and small boats.

"Russian Caviar House" is the undisputed leader of the caviar industry in Russia, producing more than 50% of domestic black caviar, and the company's products are a guarantee of the highest quality and the same legendary taste.

GallaDance dance clubs have been leaders and experts in dance education for over 20 years.

FragranceLife - interior fragrances and unique aroma solutions for unique people.

Yamaguchi - the largest manufacturer of massage equipment and fitness equipment, organizes a relaxation and recovery area.

Expert Lounge Cocktails - small club events for a select 30-50 people, members of the Club and their friends, take place about once or twice a month in our favorite Public Talk format with guest speakers and cover topics related to the overall concept of the Club "Heirs of the 21st century. Version 3.0".

Club project "Heirs of the XXI century. Version 3.0", which opened on April 22, 2019, consists of 10-12 events per year and is a closed community that brings together people with a conscious approach to building their own dynasty within the framework of the New Culture of Inheritance and the new generation of Inheritors in modern Russia.

The author of the idea and curator of the project is Mila Zhurova.

Event organizer - Mila Zhurova Concept Agency.