Mila Zhurova conсept agency

Inherited diamonds.
Diamonds are forever.
Marriott Royal Aurora Hotel
On March 23, 2021, the Marriott Royal Aurora Hotel, located on one of the ancient streets of the capital, hosted an elegant cocktail from the club "Heirs of the 21st century. Version 3.0", dedicated to diamonds and diamond deposits in the context of what we can leave as a legacy to our Heirs.

When we talk about dynasties, we ask ourselves an important question - what should be left to our Heirs so that the Legacy can pass from generation to generation, increasing and preserving the values of the family? - Strong family traditions, the wisdom of ancestors, a successful business and a habit of charity, as well as a taste for life, a subtle understanding of luxury, the ability to choose and appreciate the best of what mankind has created.

The advertising slogan "Diamonds are forever" in the 20th century completely changed the attitude towards diamonds, making them a true manifestation of love. And this slogan belongs to the De Beers company, which became a partner of the event.

Lyudmila Belousova, Director of Strategic Development at De Beers Jewelers, at our evening, talked about what diamonds really are, how to create unique jewelry collections that can be inherited and what criteria to take into account.

And the partner of the evening, the Arctic Mining Company, which develops diamond deposits in the Arctic zone of the Republic of Sakha (Yakutia) under the brand name ALMAR - Arctic Diamonds, presented the guests of the evening with a unique presentation on how it is profitable to invest in diamond deposits in the planning horizon for generations to come.

Also partners of the evening were:

- Opening of Private Banking serving more than 6.6 thousand clients. Under the management of the bank, which is represented by 24 offices in 22 cities of Russia, is 0.5 trillion rubles. The opening of Private Banking that evening gave guests a unique tool for fulfilling their wildest desires - a certificate for issuing a Lifestyle Opening concierge service card and a trial membership for a month.

- KR Properties is one of the largest developers in Moscow. The company implements unique highly profitable projects, each of which becomes a landmark in the metropolitan real estate market. KR Properties stands for the preservation of the historical image of Moscow, paying special attention to projects for the reconstruction of historical buildings. Finding a new life, the buildings retain their authentic appearance, which is necessary for a modern city to preserve the integrity of its cultural environment. The club house "Kuznetsky Most 12 by Lalique", presented at the event, with a noble charm in every detail, has become not just a modern and technological club house with de luxe apartments and a shopping gallery, it bears the name of Lalique.

Throughout the evening, the guests tasted unique cocktails with Onegin vodka, dedicated to two themes of the evening - unique diamonds and diamond deposits, tried on jewelry from De Beers and discussed investment strategies for the coming year.


Expert Lounge Cocktails - small club events for a select 30-50 people, members of the Club and their friends, take place about once or twice a month in our favorite Public Talk format with guest speakers and cover topics related to the overall concept of the Club "Heirs of the 21st century. Version 3.0".

Club project "Heirs of the XXI century. Version 3.0", which opened on April 22, 2019, consists of 10-12 events per year and is a closed community that brings together people with a conscious approach to building their own dynasty within the framework of the New Culture of Inheritance and the new generation of Inheritors in modern Russia.

The author of the idea and curator of the project is Mila Zhurova.

Event organizer - Mila Zhurova Concept Agency.