Mila Zhurova conсept agency
How to acquire immortality for future generations.
In a private penthouse on Volkhonka
April 20, 2021 in a private penthouse on Volkhonka club "Heirs of the 21st century. Version 3.0" held the 11th Expert Lounge, which was dedicated to investing in art.

When we think about how to create our own Dynasty, and look into the future 50-100 years ahead, the thought of what we will leave to our descendants comes by itself.

It can be a successful business, a brand name, achievements in changing the world for the better and a family nest where all generations of the family gather.

And also it can be a unique collection of works of art, which will become for future generations not only an investment value, but also a source of pride for the entire Dynasty.

Whether you're an investor, an art collector, or just a hobbyist, you can appreciate the value of a properly built collection for future generations if you become a bit of an expert.

Yegor Altman, producer, art dealer, collector, author of art projects in the field of contemporary art, founder of the Altman Gallery network of art galleries, was the guest speaker at the evening on April 20.

The guests learned what the state of the world art market is now, what names and why remain in demand after more than a dozen years, how collecting was formed in pre-revolutionary Russia, why Picasso is currently the most expensive and best-selling artist in the world and where to start collect your personal art collection.

At our evening, together with Yegor Altman, we discussed the laws of creating such collections with the help of expertise, the intuition of a collector and an understanding of the growth in the value of each work of art, and much more.

The whole evening, filled with art atmosphere, the guests tasted unique drinks from FortWine - Martin Miller`s Gin #martinmillersgin - Original, premium craft blend Te Bheag Blended Scotch Whiskey #gaelicwhisky and premium Spanish Licor 43 Horchata #horchata, which does not contain dairy cream , gluten and nuts and is suitable even for vegans and vegetarians, according to the manufacturers.


Expert Lounge Cocktails - small club events for a select 30-50 people, members of the Club and their friends, take place about once or twice a month in our favorite Public Talk format with guest speakers and cover topics related to the overall concept of the Club "Heirs of the 21st century. Version 3.0".

Club project "Heirs of the XXI century. Version 3.0", which opened on April 22, 2019, consists of 10-12 events per year and is a closed community that brings together people with a conscious approach to building their own dynasty within the framework of the New Culture of Inheritance and the new generation of Inheritors in modern Russia.

The author of the idea and curator of the project is Mila Zhurova.

Event organizer - Mila Zhurova Concept Agency.