Mila Zhurova conсept agency
Ancestral nests.
Pearl of old Moscow.
Trophy Properties Cocktail
In the unique space of the Club House Kuznetsky Most 12 by Lalique
May 19, 2021
For the first time in the space of the Club House Kuznetsky Most 12 by Lalique with the support and participation of the club "Heirs of the 21st century. Version 3.0" On May 19, 2021, the Trophy Properties Cocktail took place – an event dedicated to collectible real estate in general, as well as the history of the unique building in which the Club House itself is located, in particular.

The place of action was not chosen by chance. Club house Kuznetsky Most 12 by Lalique is a house with an incredible history, located in the epicenter of old Moscow, is rightfully the rarest pearl among many historical buildings.

Since the new culture of Inheritance and the new generation of Heirs in modern Russia returns the traditions of creating dynasties, the conscious choice of "family nests" influences intra-family culture and helps to create and strengthen dynastic family models.

Shopping Passage Popov is a unique house with an incredibly deep history, located in the epicenter of cultural life - next to the Bolshoi and Maly theaters, a special rare type of collectible real estate for a new generation of worthy heirs of modern Russia and an absolutely right choice of place for the life and prosperity of the dynasty.

The guest speaker at our evening, who immersed the guests in the history of the Kuznetsk Bridge, the Popov Trade Passage and all the bright events associated with this corner of old Moscow, was Irina Bureeva, the leading Moscow historian in the Moscow that does not exist project.

In order to see and feel the place on the timeline, the guests of the event organized a tour of the Kuznetsky Most 12 by Lalique Club House and a unique exhibition "Past - Present - Future" of the Popov Shopping Arcade.

The oyster-pearl performance emphasized the exclusivity of the place, and three lucky ones found three black pearls in their oysters.

KR Properties, one of the largest developers in Moscow, became the general partner. The company implements unique highly profitable projects, each of which becomes a landmark in the metropolitan real estate market. KR Properties stands for the preservation of the historical image of Moscow, paying special attention to projects for the reconstruction of historical buildings. Finding a new life, the buildings retain their authentic appearance, which is necessary for a modern city to preserve the integrity of its cultural environment. The club house "Kuznetsky Most 12 by Lalique", presented at the event, with a noble charm in every detail, has become not just a modern and technological club house with de luxe apartments and a shopping gallery, it bears the name of Lalique.

Also partners of the evening were:

- The French company Lalique, founded in 1888, is one of the leaders in the production of crystal products. René Lalique, who became famous as the creator of the modern style in jewelry, then became an outstanding crystal craftsman. In Russia, the brand is represented by the Mercury holding. Lalique products can be found in the Central Department Store, DLT, as well as branded boutiques in Tretyakovskiy proezd, Barvikha Luxury Village and Gallery Royal.

Throughout the evening, the guests tasted elegant wines from the alcoholic partner - ISSI, whose mission is to revive and popularize the culture of drinking wines and spirits.

The stylish oyster bar was provided by 24 Genius Qualities.


Club project "Heirs of the XXI century. Version 3.0", which opened on April 22, 2019, consists of 10-12 events per year and is a closed community that brings together people with a conscious approach to building their own dynasty within the framework of the New Culture of Inheritance and the new generation of Inheritors in modern Russia.

The author of the idea and curator of the project is Mila Zhurova.

Event organizer - Mila Zhurova Concept Agency.