Mila Zhurova conсept agency

Genealogy: how knowledge of the history of the family helps to create and strengthen dynasties
Public Talk Cocktail with the founder of the genealogical center "Project Life"
In the conceptual boutique L`Enigme on Ostozhenka
On December 15, 2020, in the L`Enigme concept boutique on Ostozhenka, the club project "Heirs of the 21st century. Version 3.0" continued the tradition of closed chamber evenings for a narrow circle of guests and held Expert Lounge Cocktail No. 5 dedicated to the theme of genealogy.

The invited speakers were:

- Victoria Saltykova, who founded the Project Life center for the restoration of family history. For 6 years, her team has completed more than 400 genealogical studies and created more than 50 family books, films and life memoirs.

- Mikhail Katin-Yartsev, project supervisor and leading specialist in the history of the Baltic-German nobility.

The experts named the main reasons why you need to know the pedigree today. Forming your own system of values, preserving valuable memories, wisdom and passing it all on to your descendants is one of them. After all, knowing the history of the family, you can understand a lot about yourself.

The guests also learned that the ancestors of even the most noble families were ordinary people. That the social upsurge of the clan takes place over several generations. That the success of our descendants is ensured by the education and value system that we will pass on to them. And how to convey all this? In this matter, genealogy comes to the rescue - a science that collects information about the origin, succession and relationship of families, restores and preserves family histories.

We also talked about what nobility is today: the system of values, decency, internal discipline, social responsibility: charity.

The event was supported by the brand Perrier-Jouet - one of the most prestigious houses of Champagne, which has existed since the beginning of the 19th century. It was with him that the history of dry champagne in the Brut style began. The best vineyards of Côte des Blancs give the wine a sophisticated bouquet of flowers and fruits.

The event was the first in Russia tasting of the new PJ Blanc de Blanc, created only from the Chardonnay grape variety. Well, the main highlight of the program was the vintage champagne Perrier-Jouet Belle Epoque 2012, the design for which was developed in 1902 by the famous glass artist Emile Galle.

Citibank and the Citigold premium customer service program acted as the general partner of the event. AO Citibank is part of Citi, a leading global financial corporation with over 200 years of history serving over 200 million customer accounts and operating in over 160 countries and jurisdictions. AO Citibank is one of the first banks with foreign capital to enter the Russian market over 25 years ago. His clients have access to a wide range of wealth management services, including financial planning and building a long-term investment strategy.

Expert Lounge Cocktails - small club events for a select 30-40 people, members of the Club and their friends, take place about once or twice a month in our favorite Public Talk format with guest speakers and cover topics related to the overall concept of the Club "Heirs of the 21st century. Version 3.0".

Club project "Heirs of the XXI century. Version 3.0", which opened on April 22, 2019, consists of 8-9 big events a year and is a closed community that brings together representatives of successful Russian business dynasties.

The author of the idea and curator of the project is Mila Zhurova.