Mila Zhurova conсept agency
Anti Stress Soiree: Surfing in a force 10 storm
Open Forum talk about preserving resources and health during periods of significant economic unrest
Venue: the YURA restaurant, StandArt Hotel
On September 13, 2022, a unique Open Forum Cocktail Event, of the club "Heirs of the 21st Century. Version 3.0", took place at the YURA restaurant on Strastnoy Boulevard. The topic was how to preserve internal resources, and mental and physical health, during periods of crisis and maximum uncertainty in turbulent times.

In the emerging world of a new reality, when the world is arguably as unstable and multimodal as it has ever been, the most important thing for effectively navigating through this difficult time is knowledge – knowledge about stress and the ability to preserve oneself, one's inner resources, mental and physical health, under these extremely trying circumstances.

A deep study of one's mental state, working to overcome high levels of stress, detoxing the whole body and paying attention to its daily condition, habits and reactions, is what will help us all survive this force 10 storm. Thus, bringing the power of the waves to heel and enabling us to surf our lives consciously and effectively.

Catering, based on food products that reduce cortisol levels, a music program that balances the hemispheres of the brain, an anti-stress smoothie from the YURA restaurant bar, special oxygen-rich Legend of Baikal mineral water, and stress tests and comprehensive recommendations from experts on overcoming stressful situations of various levels were all on offer. Guests rated the usefulness of the club evening very highly.


The topic was presented by the main guest speaker of the "Heirs of the 21st Century" Club, Alexander Orlov – medical department head, chief ideologist of the RODINA Health and Longevity Club, cardiologist and PhD of medical sciences. His approach is based on the principles of preventive medicine, which is designed at reducing loads on the physical system. The event continued with the second speaker of the evening, a permanent partner and friend of the club – Vladimir Novikov, founder of the Vladimir Novikov dental clinic, on Ostozhenka, which this year celebrated its 20th year of successful practice!

Vladimir Novikov – a highly experienced and accomplished dentist, expert in aesthetic dentistry, PhD in medical sciences, Master of Science (Stuttgart, Germany), member of the Presidium of the International Academy of Adhesive Dentistry (IAAD), affiliated member of the European Academy of Aesthetic Dentistry (EAAD), co-founder of the Vladimir Novikov Centre for Personal Dentistry, and promoter of healthy lifestyles.

The event partners were:

· RODINA Health and Longevity Club is a new conceptual Medical & Spa centre, opened in the heart of the luxurious 5-star resort RODINA Grand Hotel & Spa, on the Black Sea coast, which combines a luxurious wellness-style holiday, balanced meals in the gourmet restaurant AXIOMA, medical wellness programs, biohacking and Spa treatments. The team consists of leading specialists – nutritionists, therapists, endocrinologists, cardiologists and gastroenterologists, all with extensive professional experience in the field of anti-aging and preventive medicine using an integrative, functional approach and advanced scientific methods in the field of preventive medicine and biohacking.

The Health and Longevity Club RODINA offers 5 programs for your personal health improvement: Express reboot; Stress management; Detox; Ideal shape; Breathe freely; and Body Restoration. Impactive techniques allow you to activate the protective mechanisms of the whole body, prevent the occurrence of diseases and restore one's internal balance. The combination of a personalized, tailored service, innovative medical technologies, individual physical activity programs and proper nutrition allows you to achieve the desired result in a short period of time.

RODINA Health and Longevity Club: @rodina.hc and the RODINA Grand Hotel & Spa: @rodinasochi and our hashtag #RodinaHealthy

Sochi, Vinogradnaya St. 33,

· K+31 is a network of multidisciplinary medical centres in Moscow. Professional medicine combined with patient care helps K+31 occupy a leading position in Moscow medicine. For club members, the partners prepared a certificate that could be won in lucky-testing and undergo a free check-up: a comprehensive health examination in K+31.

· The Vladimir Novikov Centre of Personal Dentistry is a premium dentistry service for adults and children. The expert-level clinic operates in three main areas: dentistry, osteopathy and rehabilitation.

Club "Heirs of the XXI century. Version 3.0", which launched on April 22, 2019, runs 12-16 events per year and is a closed community consisting of representatives from successful Russian business dynasties.

The author of the idea and curator of the project is Mila Zhurova.

The organizer of the event is the Mila Zhurova Concept Agency.