On February 11, 2021, on one of the most famous old streets of the Moscow - Petrovka, in the elegant space of the Vacheron Constantin boutique, the club "Heirs of the 21st century. Version 3.0" opened the season of club events with a chamber cocktail for men "Out of Time: The Art of Complications".
Time, which is linear and non-linear, running away and stopped, is the very fourth dimension of our reality that measures everything, controls our evolution and helps to build Dynasties from the past through the present to the future, in which the planning horizon is 100 years or more. A sign of evolution is necessarily complication.
We talked about this and the art of complications, as well as the secrets of Haute Horlogerie with trade markenig & communication director of the outstanding watch brand Vacheron Constantin in Russia and the CIS Arina Bugorskaya and director of the Vacheron Constantin boutique at the Berlin House Pavel Kudryashov.
In 1755, a talented watchmaker named Jean-Marc Vacheron opened a workshop in the very center of Geneva, the birthplace of fine watchmaking. That same year, a young "cabinote", as watchmakers were then called, hired an apprentice to share his knowledge of his craft. This is how Manufactory was born.
The immortal slogan "To do better if possible, and it is always possible" reflects the philosophy of the House throughout its existence. To this day, as a timeless classic, Vacheron Constantin continues to create and produce exceptional timepieces, in accordance with the three fundamental principles of the House: technical excellence, original harmonious design and unrivaled quality of finish.
The second part of the evening was Experience. The Glenlivet Sensology Experience is a special sensory experience, through which the art of complications was revealed to the guests of the evening through the perception of enogastronomic pleasures by connecting new senses.
The Glenlivet Sensology Experience is a unique immersion in the world of The Glenlivet single malt whiskey that expands the boundaries of sensory perception and complicates our hedonistic experience of life. This tasting performance, accompanied by a bright Public Talk from partners and friends of the club "Heirs of the 21st century. Version 3.0" - by Pernod Ricard, became a real discovery for guests of new facets of taste and pleasure from already known things.
Expert Lounge Cocktails - small club events for a select 30-50 people, members of the Club and their friends, take place about once or twice a month in our favorite Public Talk format with guest speakers and cover topics related to the overall concept of the Club "Heirs of the 21st century. Version 3.0".
Club project "Heirs of the XXI century. Version 3.0", which opened on April 22, 2019, consists of 10-12 events per year and is a closed community that brings together people with a conscious approach to building their own dynasty within the framework of the New Culture of Inheritance and the new generation of Inheritors in modern Russia.
The author of the idea and curator of the project is Mila Zhurova.
Event organizer - Mila Zhurova Concept Agency.